FINDING POSSIBILITY IN UNCERTAINTY

My client was looking for a way to share mood-boosting exercises with the public, while also generating interest in a larger, multi-module course. She wanted to catch people feeling overwhelmed and give them tools to refocus.

I suggested a mobile-first microlearning tool with high social media compatibility, called 7taps. The module reached people when they were feeling stuck and was easy to engage with mid-scroll. Stats weren't important but website traffic was, and so a strategically placed call to action was key.

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Click here to access the module.